Post by account_disabled on Mar 5, 2024 8:57:20 GMT
To obtain concrete results from your B2B digital marketing plan, it is essential to have precise data available. There are two types of data that can be obtained: in English they are called fist-party and third-party data. First-party data is obtained directly from the company and is the most effective and reliable. Third-party data, on the other hand, is purchased from a provider external to the company. The goal of this article is to help you make the right decisions about your data and understand how best to use it. Read on to find out more! B2B marketing: Leverage data to gain insight into prospects An incredible amount of useful information for developing a successful B2B marketing strategy is hidden in so-called first-party data . These insights can be used to improve the performance of marketing and sales activities .
Here are some examples. Example 1 You realize Germany Phone Number that 50% of users lose interest after a specific stage of the sales process. It means that something is driving potential customers away and directing them elsewhere. By examining your salespeople's actions and the information they share or don't share, you can gain insights and create an action plan to improve your conversion rates . Example 2 You find that a b2b website page receives a lot of traffic. By offering a series of content with and without links on that page, you can calibrate your lead generation and demand generation strategies to bring more MQLs (marketing qualified leads) into the sales pipeline. Example 3 Looking through the last 10 blog posts, you notice some interest in a specific topic. By adjusting your content marketing strategy , focusing it on that specific topic, you can attract more potential customers and make them start a conversation with the sales team.
Download the ebook The key to using data to get results from your B2B marketing plan is not the data itself, but the process of discovering the information. Knowing what to look for can be tricky. It takes practice, experience and a certain amount of skill to come up with something really interesting. Personalize B2B content and customer experiences One-to-one marketing campaigns are much more effective than one-to-many ones. Historically, however, marketers prefer to launch one-to-many campaigns because they consider them more effective. However, today prospects are more likely to interact with a more personal type of communication , making one-to-one campaigns increasingly necessary.
Here are some examples. Example 1 You realize Germany Phone Number that 50% of users lose interest after a specific stage of the sales process. It means that something is driving potential customers away and directing them elsewhere. By examining your salespeople's actions and the information they share or don't share, you can gain insights and create an action plan to improve your conversion rates . Example 2 You find that a b2b website page receives a lot of traffic. By offering a series of content with and without links on that page, you can calibrate your lead generation and demand generation strategies to bring more MQLs (marketing qualified leads) into the sales pipeline. Example 3 Looking through the last 10 blog posts, you notice some interest in a specific topic. By adjusting your content marketing strategy , focusing it on that specific topic, you can attract more potential customers and make them start a conversation with the sales team.
Download the ebook The key to using data to get results from your B2B marketing plan is not the data itself, but the process of discovering the information. Knowing what to look for can be tricky. It takes practice, experience and a certain amount of skill to come up with something really interesting. Personalize B2B content and customer experiences One-to-one marketing campaigns are much more effective than one-to-many ones. Historically, however, marketers prefer to launch one-to-many campaigns because they consider them more effective. However, today prospects are more likely to interact with a more personal type of communication , making one-to-one campaigns increasingly necessary.