Post by account_disabled on Mar 11, 2024 8:02:43 GMT
The branded podcast offers interesting advantages to support brand storytelling. In fact, with a relatively low effort, it allows you to generate content for other platforms and properties. Let's find out how! Alessio Pomaro Alessio Pomaro 2 ago 2021 • 7 min read The branded podcast can be the heart of the content strategy The branded podcast can be the heart of the content strategy What is branded podcast? To explain it very simply, the branded podcast is brand storytelling in audio format available on " new " platforms. I haven't written anything new, in fact the focus of the post is to tell you what I learned from making a podcast firsthand.
In fact, I believe that by bringing together different skills, the effect of a India Mobile Number Data podcast production can be amplified, extending to all of the brand's projects. The work phases of each episode As I'm writing this post, my podcast has reached 34 episodes. What are the operational phases that I followed for each (or almost) of them? The editorial flow that starts from the distribution of the podcast The editorial flow that starts from the distribution of the podcast Writing, recording, editing and distribution . I won't go into detail about these processes, because they belong to any podcast program. The last two phases are managed directly by the producer ( 4tracce.fm ). Videos on YouTube . During the production phase, a video is also created and subsequently uploaded to the YouTube channel dedicated to the podcast. If there are guests, the video will also contain the visual part recorded during the video call.
The videos on YouTube are well optimized (title, description, references, etc.) and for each one I include a text preview and a detailed interactive index . Voice Branding blog post . Each post contains the Spreaker podcast which can be listened to directly on the page (embedded in the content), references to all platforms ( Spotify, Apple Podcasts, Google Podcasts, Amazon Music ), the video with the index, an introduction and the transcription ( reworked if necessary) complete or partial of the audio, extra contents (images, other videos, files, etc.) and in-depth links. The pages are well optimized from an SEO perspective and the structured data is treated with great detail (at the end of the post I have included a complete example).
In fact, I believe that by bringing together different skills, the effect of a India Mobile Number Data podcast production can be amplified, extending to all of the brand's projects. The work phases of each episode As I'm writing this post, my podcast has reached 34 episodes. What are the operational phases that I followed for each (or almost) of them? The editorial flow that starts from the distribution of the podcast The editorial flow that starts from the distribution of the podcast Writing, recording, editing and distribution . I won't go into detail about these processes, because they belong to any podcast program. The last two phases are managed directly by the producer ( 4tracce.fm ). Videos on YouTube . During the production phase, a video is also created and subsequently uploaded to the YouTube channel dedicated to the podcast. If there are guests, the video will also contain the visual part recorded during the video call.
The videos on YouTube are well optimized (title, description, references, etc.) and for each one I include a text preview and a detailed interactive index . Voice Branding blog post . Each post contains the Spreaker podcast which can be listened to directly on the page (embedded in the content), references to all platforms ( Spotify, Apple Podcasts, Google Podcasts, Amazon Music ), the video with the index, an introduction and the transcription ( reworked if necessary) complete or partial of the audio, extra contents (images, other videos, files, etc.) and in-depth links. The pages are well optimized from an SEO perspective and the structured data is treated with great detail (at the end of the post I have included a complete example).