Post by account_disabled on Mar 14, 2024 6:39:44 GMT
Google will no longer allow ads from financial institutions that create misleading loan ads to appear in the American brand's search results. The news of this new Google update was a bolt from the blue, which caught industry professionals off guard. The Internet giant has in fact announced that starting from July it will stop displaying promotions around loans that fall into the short-term high interest category. An update to Google's AdWords policy means that the giant's search engine will no longer display ads for loans due within 60 days, or with an interest rate of 36 percent or higher.
Writing in a blog , the company's Global Product Policy Director, David Graff explained: “This Find Your Phone Number change is designed to protect our users from deceptive or harmful financial products and will not affect companies that offer loans, such as mortgages, auto loans, student loans, business loans, revolving lines of credit . ” Financial companies that offer this type of product, such as Wonga and Quid, offer loans with inflated interest rates, hiding behind aggressive communication campaigns with Adwords or with organic campaigns, whose main purpose is to attract users to purchase this type of highly harmful product.
These institutes are the ones, together with brands in the hard sector, that develop highly aggressive communication campaigns, also ending up developing real spam actions on the unfortunate users, who find themselves faced with messages on social media, continuous pop-ups on the sites, and emails, which end up in the junk messages folder of your email addresses. These companies have therefore ended up in the sights of Big G, which wants to protect its users by offering a service aimed at the quality of the contents and their transparency. The industry that has come under Google's sights for a perceived lack of transparency in its advertising campaigns is defending itself from the policies implemented by the Brand.
Writing in a blog , the company's Global Product Policy Director, David Graff explained: “This Find Your Phone Number change is designed to protect our users from deceptive or harmful financial products and will not affect companies that offer loans, such as mortgages, auto loans, student loans, business loans, revolving lines of credit . ” Financial companies that offer this type of product, such as Wonga and Quid, offer loans with inflated interest rates, hiding behind aggressive communication campaigns with Adwords or with organic campaigns, whose main purpose is to attract users to purchase this type of highly harmful product.
These institutes are the ones, together with brands in the hard sector, that develop highly aggressive communication campaigns, also ending up developing real spam actions on the unfortunate users, who find themselves faced with messages on social media, continuous pop-ups on the sites, and emails, which end up in the junk messages folder of your email addresses. These companies have therefore ended up in the sights of Big G, which wants to protect its users by offering a service aimed at the quality of the contents and their transparency. The industry that has come under Google's sights for a perceived lack of transparency in its advertising campaigns is defending itself from the policies implemented by the Brand.